About the Course
Course Description
This Course has 10 modules and they are as follows:
- Entrepreneurship 101: Building your Business
- Developing your Market Strategy
- Customer Acquisition and Retention Strategies
- Finance Fundamentals
- Legal & Regulatory requirements for Nigerian Businesses
- Recruiting and Retaining a High performing Team
- How to sell your Products and Services
- Crafting an Effective Digital Strategy
- Developing a Winning Business Plan
- Financing Your Business
Testimonial
Why you need this course?
FATE Foundation has a credible track record of supporting Nigerian entrepreneurs on their business building journey.
We created this course to guide you in starting the process of building a structured business that will survive the Nigerian environment of doing business. Enroll now and position your business for success!
Course Curriculum
Welcome to the Innovate Create Build Course
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after you enroll
Entrepreneurship 101: Building Your Business
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- Video Introduction: Entrepreneurship 101: Building your Business (1:12)
- 1.1 Skills for Entrepreneurship (9:54)
- 1.1.2 Skills for Entrepreneurship Workbook
- 1.2 Generating Innovative Business Ideas (9:53)
- 1.2.1 Generating Innovative Business Ideas Workbook
- 1.3 Analyzing the Value Chain (11:29)
- 1.4 Start Small, Grow Big (7:46)
- 1.4.2 Start Small, Grow Big Workbook
- 1.5 Business Ethics (6:37)
- 1.5.1 Business Ethics Workbook
Developing Your Market Strategy
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after you enroll
- Video Introduction: Developing Your Market Strategy (1:17)
- 2.1 Conducting Your Market Research (9:25)
- 2.1.1 Quiz
- 2.1.2 Conducting your Market Research Workbook
- 2.2 Identifying and Reaching your Target Market (12:50)
- 2.2.1 Quiz
- 2.2.2 Identifying and Reaching your Target Market Workbook
- 2.3 Analyzing Your Competition (6:53)
- 2.3.1 Quiz
- 2.3.2 Analyzing your Competition Workbook
- 2.4 Defining your SWOT Analysis (8:14)
- 2.4.1 SWOT Analysis Workbook
Customer Acquisition and Retention Strategies
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after you enroll
- Video Introduction: Customer Acquisition and Retention Strategies (1:06)
- 3.1 What is Customer Service? (8:53)
- 3.1.1 Quiz
- 3.1.2. What is Customer Service Workbook
- 3.2 Identifying Customer Touchpoints in the Business (7:30)
- 3.2.1 Quiz
- 3.2.2 Identifying Customer Touchpoints Workbook
- 3.3 Attracting and Retaining your Customers (4:19)
- 3.3.1 Quiz
- 3.3.2 Attracting and Retaining your Customer Workbook
- 3.4 Using LAST Technique as an Effective Customer Service Tool (9:00)
- 3.4.1 Quiz
- 3.4.2 Using LAST Technique as an Effective Customer Service Tool Workbook
Finance Fundamentals
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after you enroll
Legal and Regulatory Requirements for Nigerian Businesses
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after you enroll
- Video Introduction: Legal and Regulatory Requirements for Nigerian Businesses (0:47)
- 5.1 Nuts and Bolts of Incorporating a Business in Nigeria (7:30)
- 5.1 Quiz
- 5.1.2 Nuts and Bolts of Incorporating a Business in Nigeria Workbook
- 5.2 Understanding Taxation Processes in Nigeria (17:46)
- 5.2.1 Understanding Taxation Processes in Nigeria Workbook
- 5.3 Other Legal Considerations - IP Strategies (8:37)
- 5.3.2 Other Legal Considerations Workbook
Recruiting and Retaining a High-Performing Team
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after you enroll
- Video Introduction: Recruiting and Retaining a High - Performing Team (0:56)
- 6.1 Ready, Set, Hire (11:10)
- 6.1.1 Quiz
- 6.1.2 Ready, Set, Hire Workbook
- 6.2 Train Them, Gain Them (12:55)
- 6.2.2 Quiz
- 6.2.1 Train Them. Gain Them Workbook
- 6.3 Remuneration Strategies for a Small Business (10:05)
- 6.3.2 Quiz
- 6.3.1 Rumuneration Strategies for a Small Business Workbook
How to Sell your Products and Services
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after you enroll
- Video Introduction: How to Sell your Products and Services (0:55)
- 7.1 Defining your Marketing Strategies (10:39)
- 7.1.1 Quiz
- 7.1.2 Defining your Marketing Strategies Workbook
- 7.2 Effective Marketing and Sales Techniques (7:28)
- 7.2.1 Quiz
- 7.2.2 Effective Marketing and Sales Techniques Workbook
- 7.3 Developing an Effective Communication Strategy (15:51)
- 7.3.1 Quiz
- 7.3.2 Developing an Effective Communication Strategy Workbook
Crafting an Effective Digital Strategy
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- Video Introduction: Crafting an Effective Digital Strategy (0:51)
- 8.1 Defining your Digital Strategy (9:52)
- 8.1.1 Defining your Digital Strategy Workbook
- 8.2 Using Digital Marketing to Acquire and Grow Customers (7:39)
- 8.2.1 Using Digital Marketing to Acquire and Grow Customers Workbook
- 8.3 Social Media Marketing Tools (14:04)
- 8.3.1 Quiz
- 8.3.2 Social Media Marketing Tools Workbook
Developing a Winning Business Plan
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after you enroll
Financing your Business
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after you enroll
- Video Introduction: Financing your Business (0:44)
- 10.1 Finding Funding for your Business (21:51)
- 10.1.1 Finding Funding for your Business Workbook
- 10.2 Building the Perfect Pitch Deck (13:23)
- 10.2.1 Quiz
- 10.2.2 Building the Perfect Pitch Deck Workbook
- 10.3 Pitching to Funders (21:23)
- 10.3.1 Quiz
- 10.3.2 Pitching to Funders Workbook
- 10.4 Negotiation Strategies (8:19)
- 10.4.1 Quiz
- 10.4.2 Negotiation Strategies Workbook
Closing Remark
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days
after you enroll